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goodsugar™ Pop-Up Story

The goodsugar™ pop-up was an amazing success, and I can't wait to have you at the new permanent location when it opens!

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About The goodsugar Diet™ Book

I don’t offer cheats, fast tips, or shortcuts. I combine simple teachings and practical steps of guidance that I learned and utilized when dealing with my own troubles to help you get in control of your diet and improve your life.

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Yoga

Yoga is about recovery, healing, and wellness. This should be the focus wherever yoga is practiced and taught. 

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Relapse

We can relapse, go through all of the struggles, waste time, and put our health and sometimes even our lives at risk. But a far better option is to discover what work we need to do to overcome the obsessions and disorders in our ways of thinking before those relapses begin.

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Judging

Making judgments can be crucial to our health and wellbeing  – but it begs the question: at what point does my judgment of things become unhelpful?

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Self Help Requires Self Help

There are many things you can do to arm yourself against strong physical cravings associated with addiction.

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Levitation

Don’t get confused by all the weird things that you see in the meditation and self-help movements. There are many types of spiritual teachers that don’t teach truth. Buyer beware.

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Psychosomatic Pain

The mind, especially the mind of a child, has difficulty dealing with abrupt transitions. Resistance to emotional change can manifest in physical discomfort.

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Plant Based Teacher NOT Preacher

I am not on a mission to convert the human race to a plant-based diet, even though I have strong convictions about a plant-based diet. My goal is to be of service, make friends, and help people improve their lifestyles.

 

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Wake Up

Life will always consist of times during which things are in an equilibrium and then periods during which things are out of balance.

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Addiction is Not Exactly a Disease

Disease is a physical affliction. Western science categorizes mental illness as an affliction. 

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You Can Be Gorgeous

To love yourself is a lifelong practice. It requires vigilance every single day.

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Positive and Negative Addictions

In the first stage of quitting a particular behavior, you can immerse yourself in activities that are positive for your physical body (like yoga, exercising, and cleaning the house) that help you relax some of your natural anxieties and create new patterns.

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Therapy Considerations

Therapy can be expensive, but there are ways to get help even if finances are an issue.

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Relapse & Addiction

In many ways an addiction to anything is a solution to our original problems of feeling pain and not being able to cope with a variety of negative feelings. No matter how you describe the addiction scenario, it’s really that simple.

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Processing Pain

Pain is a great teacher. But pain is not my friend. Pain is something that I can use to build my strength. It’s something that will prepare me to build my character and treat my mind, but I don’t love pain and I certainly don’t look forward to it.

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Smoothies

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Cold Pressed Juices

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Wellness Shots & Elixirs

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Salads

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Bakery & Vegan Chocolates

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Excellent Food & Hot Soups

GS POP-UP at 21 East 1st Street New York is now CLOSED


Our pledge: All Organic Produce, NO HPP Juice, Always The Freshest, House Made, Delicious, NO Cheating, NO Single Use Plastic, NO Processed Ingredients

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Surrender

Each day, constantly strive to take as many right actions as possible. Then in the evening you will have a positive attitude as you go to sleep and dream.

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Emotional Liberation

Some find healing by changing their behavior and devoting their lives to service work, doing good and positive things.

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Addiction & Recovering Feelings

We human beings will naturally become addicted to anything that makes us feel good. But our addictions become a problem when they are self-destructive or destructive to the world.

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Feeling

In order for a person to become mentally healthy they have to participate in the process of healing. It is ultimately up to us to take the initiative to help ourselves. When we do so, we can go out and look for others to help us. And we can look outside of ourselves to things such as philosophy and religion to lift us up.

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Fear & Pain in Meditation

In the past, I didn’t have the strength of mind to tell myself things I needed to hear to be relaxed. I needed to alter my chemistry somehow, whether it was through coffee, sugar or something sweet, getting up and doing something dangerous or creative, or working on something.

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The Purpose and Meaning of Yoga

The meaning of yoga is a conceptual framework within which we want to try to live our life in a pure and pristine way without causing harm to ourselves and to others. The physical practice of the exercises help us tune our bodies so that we can then tune our minds.

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How To Help Stubborn People

Take a moment to think about your life and ask yourself whether or not you are happy. Only you know the answer to that question. If you feel like something is missing and you have the energy and the desire to work toward improvement, where do you start?

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Do I Pray?

The path to deep awakening is about creating a balance. It’s about understanding that if we swing too far away from the body we will perish, we will enter into danger without care, we will neglect our emotions, and we will undermine the human experience that we are in.

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How To Break Up with a Dick

When you’re either contemplating leaving a bad relationship or in extreme pain after having left one, talking and journaling are two very potent tools.

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Conventional Produce was Invented by a Jack Ass

The term “conventional produce” means that the farmer can spray the produce with a litany of poisonous chemicals that the government has declared to be safe for you to ingest into your body.

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What Can Yoga Do For You?

One of the beautiful things about yoga is that you get a “two for one” every time.  If you work on concentrating in the present moment you train your mind to be focused, which of course is of great benefit to a thinking rational creature. And you also get physical strength, flexibility, and relief from injury, not to mention a beautifully sculpted body over time.

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Which Of These People Is An Expert On Food

No single category of health practitioners has all the answers to total health and diet. If the medical community had all the answers, then there wouldn’t be such a proliferation of nutrition-related diseases.

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People We Encounter

A person close to you who is toxic will affect your chemistry the same way that a candy bar will.

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What Makes Winky Angry?

The male sex organ relies very heavily on good blood circulation. The worst thing for winky is processed food.

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Juice Is Great!

In the modern world, we are not getting enough of the material that we were optimally designed to consume: plants. Drinking juice is much like giving ourselves a very potent salad.

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PLNT BSED (Plant Based)

I recommend the plant-based diet for everyone, regardless of their blood type, regardless of their religious background, and regardless of their temperament.

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Loyalty Reward Points

Earn loyalty points at the goodsugar™ longevity bar and redeem them for juices, smoothies, salads, baked goods, snacks, and more.

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Which Of These is Meditation

Whatever activity you’re going to engage in, if you say to yourself “I am meditating” beforehand, and then you will get the benefits of meditation as you participate in the activity.

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Everyone Loves Sugar and Everyone Wants it to be Good

People have feared the word sugar for too long and for the wrong reasons.

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Improve Your Vision with This Book!

Improve your vision and clarity regarding one of the most important aspects of our lives: diet.

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Sex, Ginger and Rock & Roll

What is cool? Cool is compassionate. It’s inclusive. Cool is not snobby and cool is not grouchy, and cool is just gritty. 

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Which Of These Is Good Sugar?

There is no hospital in the world with a ward filled with people who eat too much fruit. There isn’t a single place on the planet for treatment for people who consumed too many apples and bananas.

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Ascend To Love

When I think of love, I don’t see it as a fall—I see it as a lift. I don’t see anything that resembles falling. I see myself ascending when I think of love.

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Daily Practice

The daily practice is one we practice with an intention that it is in fact the thing that keeps us grounded and focused. 

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Clearly The Best

Drink our fresh cold pressed juice and feel yourself becoming more beautiful! How long has it been since we tasted juice this amazing, with this color, this aroma, with this power? Not one single place in all of New York is doing all this the right way. We know why: it’s hard work, and it rarely pays off.

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What Makes VeeJayJay Angry?

There are a lot of things that cause an imbalance of good flora, including antibiotics, poor diet, stress, and hormonal issues.

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Start With Ginger, End With Ginger

You can get many benefits from eating cooked ginger, but eating it in its raw form—unchanged and pure—is best. I often drink a large amount of ginger juice, have a healthy snack or meal, and then have a moderate amount of ginger afterwards.

For best results at the goodsugar™ shot flight bar: start with ginger, end with ginger.

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World Hunger is Not Caused by a Lack of Food, it is Caused by a Lack of Compassion

People around the world need high quality nutrient-dense plant based foods, not more animal protein.

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The Food Industry & The Health Industry

99% of the food industry is controlled by companies who have no concern for the health and wellness of their customers.

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F**K GMOs & Pesticides Too

All of the produce that I use is non-GMO.

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NO HPP! NO Pesticides! NO GMOs!

I truly believe in the scientific advancements that have happened throughout the ages. But not all scientific advancements have resulted in the betterment of humanity. Juice should be cold pressed, fresh, and free of GMOs and pesticides.

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No Employees Were Harmed in The Making of Our Juice!

Today the people that I value most are not just the customers who are paying me – but the staff who bust their asses to serve our guests. They are the heroes of my business.

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Get High Naturally

Meditation, writing, talk therapy, deep breathing exercises, and mindful daily exercising are the most effective ways to get high without intoxicating ourselves.

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Which Is The Best Source of Protein?

Human beings are designed to thrive on a variety of types of protein and different types of calories, but not all types of protein are optimal for longevity and resistance to disease.

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Ironic

Eight million metric tons of plastic make their way into the oceans every year and inevitably come back into our shared pristine fresh water supplies around the planet. It’s ironic, and it’s tragic.

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I Was A Lame Duck Founder

No more "corporate food", no chains, and no franchises.

I will never hold back my creativity. I will never be censored again when I speak out against processed foods and in favor of the plant-based lifestyle!

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Be Healthy. Be Happy!

If your health has been diminished by overwhelming factors, you still have the ability to heal yourself as long as your natural pathways to recovery are still open.

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What's Not Cool Post 2020?

Everything as we know it will be radically different post-2020. Especially in the retail sector.

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Laughter is the Best Medicine

Researchers say that 15 minutes of laughter a day can do wonders for our mental balance, which is inextricably linked to our physical wellness.

Have a few laughs. It’ll do you good.

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Juice Cleanses Are Effective

I recommend that a person juice fast as often as once a month for two to three days as a discipline. Over time, durations can be longer.

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Conspiracy Theories Are Annoying

Conspiracy theories tend to be mixes of truths, half-truths, lies, and innuendo. They feed on paranoia and are seldom or never proven. People continue to believe in them when they are not disproven.

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Don't Kill Things. Love Things.

There has never been a better time for mankind to practice the principle of non-harm and non-killing.

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What is Meditation?

We strive to clear the wreckage of our lives through improving our character and our behavior, taking the right actions, using the right words, and filling our minds with the right thoughts.

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About goodsugar™

goodsugar™ will make your body a fortress through my proven diet, exceptionally high quality supplements, and my organic longevity bar, opening soon in NYC.

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Review Article of Digestive Immunity Probiotic - Lactobacillus plantarum GLB18

Lb. plantarum strains retain a momentous capability to contrast various pathogenic bacteria, including both Gram-negative and Gram-positive species, which can contaminate food and are responsible for diseases in humans.

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Excerpts from The goodsugar Diet™ Book

This book is for anyone who wants to be truly healthy and happy. It will not offer you is a quick fad diet enabling you to lose a few pounds over a weekend. Instead, this book will encourage you to make all-encompassing lifestyle changes to enable you to not only lose weight, but to keep the weight off, change your body chemistry for the better, and engage in a positive journey to attain excellent mental, physical, and emotional health and wellness.

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Inspiration to do The Self-Help Work in The goodsugar Diet™

You can be a great coach to yourself. Take a lot of pride and gratitude in the fact that you are on your path with The goodsugar Diet™. You’re now going to do the work, and step-by-step you are going to get better!

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What are Processed Foods?

Much of the processed food marketed today can be very harmful to one’s health.

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Eliminate Processed Foods. Refine Philosophy, Not Foods.

Take action. Purge your pantry of unhealthy foods and feel improvements the next day.

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The Interest in Processed Foods

Both as individuals and as a society we must change how we produce, process, and consume food products.

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Get Out Of The Pharmacy Junk Food Cycle

Isn't it funny how pharmacies sell everything that you need for sickness on one floor and everything you need to make yourself sick on the other floor?

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Where Should Your Calories Come From?

If a nutrient is not available from the plant kingdom, the human body does not need it.

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What The Heck Am I Supposed To Eat?

For too long, the “diet world” has emphasized things such as calorie consumption and amounts of processed sugar in particular products. But how much nutritional value calorie for calorie is in the products you consume is more important.

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You're a Pig!

What is the ideal diet for humans? Should we be eating bananas all day like our ape cousins do? Should we be ravenous meat eaters like the big cats? Or are we designed to graze like cattle? None of the above.

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Guide To Food Combining

Foods have different transit times and require specific digestive enzymes. Bad food combinations can cause indigestion and fermentation, which may lead to inflammation, a precursor to illness.

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Enjoy Your Diet

Eating a simple meal can be a focused meditation.

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Veganism

A very important aspect of your own weight loss is that you are living a life of compassion.

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Bad Sugar

If you stay away from fruit and starchy vegetables, you’ll be depriving healthy cells of needed sugar for energy, which they need to perform their specific functions. 

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Calories

The more you clean up your diet, the more biologically efficient you become. The more efficient your body becomes, the more likely it is that you can consume a fair amount of calories and still drop some pounds.

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Protein Confuses Everyone

A blind pursuit of protein is a BIG mistake in many diets. Protein is a lousy source of fuel because it doesn’t convert easily into glucose, and glucose is the only source of fuel your brain can use. Your body can utilize only so much protein, and the leftovers are stored as toxins or eliminated as waste.

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Juice and Smoothies

Juice and smoothies are a wonderful tool to aid in the beginning of a weight-loss program followed by the introduction of solid foods and a lifestyle pattern.

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Juice Fasting, A Comprehensive Explanation

Drinking juice and maintaining a sensible diet that excludes processed food is a critical step toward optimal health.

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Let Me Fix Your Fear of Juicing

The more raw juice that you drink while you stay on your healthy routine, the more you might find your cravings for processed food to be reduced.

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Coffee ☕️

Coffee has two types of effects—its physical effects and its effects on the personality. Some of us really feel that we desperately need the edge it gives us. But we’re drinking it excessively, not being mindful when we drink it, and we’re in denial about the negative effect that it has on our body chemistry.

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What if I am A Dessert Person?

There is a way to enjoy dessert without touching junk food. We can make our own delicious desserts at home with fruits and nuts and very pure ingredients while avoiding processed sugars, white flour, and preservatives like the plague.

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What if I Hate Vegetables More Than Anything Else?

The beauty of cold, raw, cold-pressed juice is that you can take in a lot of fresh produce at one time, and it tastes wonderful.

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Cold Cuts & Weiner Dogs

The worst processed meat products you can eat are the extremely low cost hot dogs available everywhere.

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Everything I Know About the Hazards of Candy and Junk Food Desserts

Candy cannot be defined as food because it does not have nutritional value.  Candy is toxic.

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Open Letter to the Food Industry

Companies that have a high degree of concern for their ethical practices should rethink deceptive product labeling practices, in addition to ensuring that their products have good nutritional value.

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Get Out of Diet Fads and Into Real Solutions

The first step to a healthy dietary lifestyle destination is ‘soul searching.’ We have to recognize unhealthy dietary practices and patterns that are disrupting our body chemistry and leading us toward disorders or diseases.

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Bio Hack B.S.

Biohacking is B.S. – you can’t just fix your physical body with fad diets and tricks and leave your mental health unchecked. Being well is also a mental process.

 

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Here's Why You Should Avoid The Ketogenic (Keto) Diet

In both the short- and long-term, the keto diet could have a negative effect on your overall body chemistry.

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Dave Asprey - Founder of Bullet Proof, is this guy serious?

If a person with any of hundreds of degenerative diseases used the Bulletproof products regularly, this person would suffer.

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Smoking Crack Is The Best Weight Loss Program I Know Of...

It’s a mistake to become hyper-focused on weight loss alone. Removing all processed food, pasta, cereal, bread, soda, candy, and white sugar will induce sustainable weight loss and make the body more efficient. In the end, you’ll need fewer calories to support higher levels of activity.

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My Diet Made Me Tired and Weak

My relationship with food was never quite right growing up. Getting on track and staying on track with food was one of the hardest things I’ve had to do in my life, but it’s been overwhelmingly satisfying and well worth the effort. 

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Atomic Elements and Their Best Plant Sources

Produce is rushed to harvest. Non-organic farming practices that use a litany of chemicals are changing our chemistry. Combined with a number of dietary mistakes we generally make, we are likely to be nutrient deficient.

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Top 30 Things To Improve Health

#3. Eliminate all processed foods from your diet. Whether you do so gradually at your own pace or go “cold turkey” and do it within a day or so is your decision. Getting the toxic food components and additives out of your system will yield health benefits very quickly.

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Meditation & Food

I recommend that people start their practices of meditation with the intent of getting a better grasp on their diets and their eating habits. Having peaceful, relaxing meal times should become a high priority as you progress on your journey to a healthier lifestyle.

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Journaling, Writing, Whatever You Call It, It's The Best Self-Help Tool Out There

Writing is one of the most essential tools for recovering your emotions and letting them move through you.

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What Are Probiotics?

Probiotics help balance digestive health and immunity.

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The Four Probiotic Marketing Myths

The evidence shows that the more robust strains of good bacteria need much lower than 1 billion CFU to “set up shop” and then divide and multiply. When the good bacteria are in your lower digestive system in the right conditions, they multiply and proliferate, which is what we want from a probiotic supplement. We want an effective fighter that will repopulate the friendly bacteria colonies while seeking out and destroying pathogens.

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How My Digestive Immunity Probiotic Works

Through extensive lab testing, we have determined Digestive Immunity Probiotic (GLB18) is an extremely effective product.

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Low Count of Good Bacteria Linked to Dozens of Diseases

Your entire chemistry hangs in the balance of what is going on in the microbiome (the small world of bacteria inside of the digestive system). 

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Digestive Immunity Probiotic GLB18

Lactobacillus plantarum "good bacteria" are the superheroes of the probiotic kingdom.

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The pH Tolerance of Probiotic Strain Digestive Immunity Probiotic GLB18

The main criteria for selection of a probiotic strain is its ability to survive in the gastric transit and to provide benefits for the consumer. 

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Immunological Analysis of Lung Immunity Probiotic (GLB3)

The Lung Immunity Probiotic has been demonstrated to largely retain the production of an important anti-inflammatory interleukin such as IL-10.

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Lung Immunity Support Probiotic: Positive Results

Lung Immunity Support Probiotic has demonstrated the ability to greatly enhance the production of an important anti-inflammatory interleukin such as IL-10.

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"Cytokine Storm" (Inflammation Response)

Many believe that "cytokine storm" is one of the main causes of fatal outcomes from COVID-19. The cytokine storm is a significant increase in inflammatory molecules in the course of the body's immune response upon encountering a virus.

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Introduction: Qualified Presumption of Safety QPS

A wide variety of microbial species are used in food and feed production. Some have a long history of apparent safe use. The FDA have a classification for products that are generally consider safe,(GCS) and “Qualified Presumption of Safety (QPS)”. This product meets the criteria for both. The probiotic cells in this formula are from the Lactobaccilus plantarum family.

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Years of Experience Introducing Exceptional Probiotics to NYC and Beyond

We’ve been raised to believe that bacteria are inherently a bad thing – but the truth is our planet and bodies are made up of both good and bad bacteria types.

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Addiction

A deep-seated desire to promote our own growth and outgrow specific behaviors, combined with a bottom of some kind, could lead to the exact moment when a person is ready to surrender a dependency or addiction that doesn’t serve them.

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Meditation Practices

We're never going to be perfect. That’s why meditation is termed as a “practice.”

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Who Else Meditates?

When you meditate you are not doing something “new agey” and esoteric. There’s nothing new about it—it’s been around for many thousands of years. And it’s not esoteric; it’s extremely grounded.

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How Much You Should be Meditating and How Often?

Some benefit tremendously from meditation very early after they begin practicing it. Others don’t catch on as quickly. But it will work for you, regardless of your body makeup and temperament, provided that you consistently work at it at your own pace.

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Examples of Lack of Focus

I used to get distracted by anything that passed by. Meditation has helped me tremendously with concentration and focus.

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Confusion in The West

People often blame other human beings for how they feel, and blame people for how they react to their feelings.

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Zero & Meditation

It’s important for religious individuals to examine their faiths and determine their points of actionable truths to live by. The primary way that they should do so is by consulting the original writings of the prophets and founders. 

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Meditation for Pain Relief

Pain is a tremendous distraction – but it can also be a meditation.

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Asking Deep Questions

One hundred years is simply not enough to learn everything that I need to learn, or everything that I would like to learn, because I also have desires. So I look in front of me and I find my teachers. When I was a child my teachers were my parents and they taught me quite a lot. Unfortunately they left out a lot of important lessons; that’s been the case for all of us. I’m now trying to learn more than my parents did and pass it on to my children.

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The Purpose of Meditation

I noticed little things. I noticed that five out of 10 people probably don’t really like me. Those five out of 10 hate my face, my tattoos, or both. But I just have to be myself. One day a person who hates me will need me for something. I’ll be there and I will give them my support. And then they may change their point of view about me.

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Meditation Exercise

You are in a field. You’re laying on a blanket. You can feel the cold air on your skin, but the sun is still warm enough to keep your body quite comfortable. First, you hear the faint sound of a single engine airplane. Then you listen carefully and can hear the sounds of all the leaves as the wind hits them. A 60-foot tree is particularly noisy. You ask yourself if it’s the wind blowing past the leaves that makes the noise, if it’s the leaves hitting each other gently, or if it’s a combination of both.

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Meditation and Crying

What a beautiful life you live if you have the perspective that nothing can make you ungrateful, if nothing that you experience can make you not want to have a consciousness. In such a state, not any form of pain to the body could break your will to remain conscious and present. But you might become tearful and frightened.

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The Entire Nature of Everything

Chain reactions of events that happen in society are such that individuals can’t resist temptation and can’t be undistracted. This is quite clear and we shouldn’t be in denial about the situation.

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Candle Meditation

One might ask, “What is the point of being so deep and philosophical? Isn’t it better to just be here in the present and take action?” My answer to that is that taking action and sitting in stillness and contemplation have to be kept in balance. We don’t want to overthink, and we don’t want to act without thinking enough. It goes without saying that one of the blessings of being human is the ability to think deeply about things. The ability to contemplate is a beautiful thing.

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What is The Purpose of Meditation?

Many may perceive the development that I’m referring to as spiritual development, but I don’t really believe that the word “spiritual” is fitting. Everything that we do is towards spiritual development in some way. So at least to me it goes without saying that people who want to become conscious and wake up their minds need to work through and heal certain wounds.

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Breathing Exercise

What I especially like about using a breathing exercise in this way is that you don’t need any accessories; you can do it wherever you are at any time. It’s an exercise you can practice while you’re in an airplane getting ready to take off and you feel frightened. It’s an exercise you can work on when you have an argument with your spouse or your partner and need to regain your center. Or you can use this exercise as your entryway into your meditation practice. 

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Samādhi: How Dare I Try To Explain This!

The ultimate purpose of meditation is to realize, “I am here.” I view that as the ultimate reality. I am here. I am in this moment. I no longer fight with that truth. I recognize that is the only thing tangible in this moment. Everything else is a concept of philosophy, possibility, partial truths, nonsense, and fantasy.

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Brief Example of The Benefits of Meditation

It’s only natural that when I grew up that I would just follow the same pattern. But now I can understand why I may feel compelled to spend money in ways that might not be in my best interests, and it makes it easier to fight an urge to spend recklessly.

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Sequence Meditation

Then I was able to bring my concentration and focus to the sequence of a yoga practice. Forget about any of the four Indian cultures, forget about Sanskrit, forget about spiritual teachings. Those things are highly valuable and one day should be respected. They should be respected the way any great ancient teachings should be respected, especially the ones that help a person restore balance to the mind and body.

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Anxiety Is a Psychological Buzzword

The anxieties that we have regarding real threats have to be examined. We then have to come up with solutions for the associated problems in a way that allows us to stay on center.

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More Conscious Eating

If your diet is not pure and right, it makes it difficult to go to the highest levels of consciousness.

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Meditation for Self Discovery

We will discover things about how we treat other people. We will also gain insights about ways we act and things we do to ourselves that aren’t in our best interests. Such behaviors include procrastination, fear of change, and inappropriate ways of reacting to things that happen to us. Meditation enables us to not only identify the behavior patterns but also to determine courses of action to take to overcome them.

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Collection of Great Experiences at Juice Press

The Herringbone marble tile was the signature look of the brand. This store had a catherdral-like refrigerator. When we opened in this store in 2013/14 it was the main production facility for our bottled juices. It was only 1500 sq/ft and it was nearly impossible to manage the volume we were doing in those years. We eventually moved production to a 25,000 sq/ft facility in Long Island City, New York.

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Meditation is Just Another Obsession

A student came to a great master one day and asked, “Master, how many hours a day should I meditate?” And the master said, “How badly do you want to be happy?” The next day, the student came back to the master and said, “Master, I hear that this thing called enlightenment is a myth. I heard that searching for it could lead to the attachment of the search. Am I supposed to believe that enlightenment is real? And if it’s real, is it just going to come on its own just from me being a good person?” The master said, “Student, when you really concentrate on the wrong thing, you lose sight of the fact that we are here in the material body.”

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Meditation Finally Realized

Consciousness may sometimes expand very very slowly. But make no mistake, the purpose of life is to become awake and enlightened. You can do this with acts of kindness, you can do this with practices of meditation, and you can do this by becoming aware of nonviolence.

I realized for myself that I had to decide what I believed in. I would stop totally relying on books, teachers, and lectures, and I would start searching within. Among things that really stuck with me were certain Buddhist teachings. The Buddha taught that enlightenment was an attainable thing if conditions were met and circumstances were right. 

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Meditation's Big Questions

This may seem like a tall order, or a typical thing that a spiritual person might say. But I think any person with a positive attitude would figure this out. And a positive attitude isn’t something that you buy in a store. You just make up your mind one day that whenever possible you’re going to shift your focus away from negative thoughts. From time to time you may have to come back to them to analyze problems, but solve those problems with a positive frame of mind. This is one of the primary purposes of meditation.

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The Meditation of an Apple

It’s important to realize that meditation should be inextricably linked to everyday experiences. Pleasant experiences such as eating an apple can be special occasions, and even mundane chores and routines can become times of drawing yourself into higher levels of consciousness.

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My Motivation to Write About Meditation

In my 20s I found meditation intriguing. I went to places that taught very docile yoga. Although I found the people and the movement really uplifting and truthful, I couldn’t stick with it because it didn’t have enough of the brutality that I would come to like. I needed more of an adrenaline rush in those years of my life; I was dependent on that. I needed to boost my identity, and I did not identify with being a Yogi—I identified with being a skydiver.

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The Ego

From a philosophical perspective, the mysterious thing about the ego is that it really isn’t a form, or a shape, or an energy. It’s the sum total of all of your traits, something like a photo album; it’s a record of your journey.

The ingredients that go into making up the ego include energy fields and electrical circuitry. The important thing to understand about the ego is not so much what its purpose is or why it forms in the first place. It forms because of all the experiences that we have in this body and the fact that we have consciousness. These are the two main catalysts of the ego: Experiences and consciousness.

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Be Careful of the Word Addiction

Some people with substance abuse problems may feel as if they’re without hope when they think of themselves as addicts rather than as people with dependencies that they have the power to break.

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Meditation and Consciousness Levels

So the main benefit of tapping into the higher consciousness is to be able to quiet the mind a bit and relax it. In that state of being, I can listen to the higher callings that I have inside. I can organize my thoughts better. I can soothe my own troubles, even if they originated in my mind in this state of consciousness. I’m shifting my focus. I’m trying to find a greater meaning in the things that come free—like a sunset, the love I have for the people I know, and the love that they have for me.

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Viewing Meditation as Entertaining

in order to actually develop a meditation practice you might have to trick yourself sometimes. We can become so distracted and so unwilling to practice meditation for a variety of reasons that we have to make it into a game. We have to make sure that we have a prize for meditating, such as relaxation and/or a clear understanding of truth.

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Meditation and Compassion

I can’t meditate on the universe and its structure because I don’t need that right now at the stage of life I’m in. I need to meditate on compassion. So right down here on this planet earth, wherever my feet are stuck in this mud, being stuck in the mud on purpose or not, I need to be a good earthling. 

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Meditation & Suffering

If we teach each other to find meditation, we can lessen some of the suffering in the world. 

There are cycles of suffering. In my meditations I sometimes think of suffering in the physical world. Considering the possibilities of random things and chaos, it may always be difficult for some creatures. Those creatures will push suffering on to other things. Maybe this world can be classified as the realm of pain and suffering (for some). 

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Why Starting Meditation Is Hard (But Once You’re In It, It’s Wonderful and Easy).

Meditation is logic at work. The concept of it is so simple: Still the mind and end all the noise and static caused by the layers and layers of thoughts for that short time. When I meditate, I can tune in to deeper levels of my innate knowledge. I can tune into something greater than my innate knowledge. Something timeless and without boundaries. I now can grasp ‘it’ and it no longer scares me. I’m no longer bored by it. I am not restless. Whatever power and beauty that is within the depths of our consciousness is free for the taking to anyone who reaches in for it.

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Eddie Stern Gave Me The Okay To Write About Meditation!

I felt as though I needed the blessings of a person who dedicated their life to the practice and teaching of Yoga, meditation, and related studies. Eddie Stern is one such person. I have great deal of respect for his practice. (He's also a good sport, great person, stylish, and he's f***ing funny.) http://www.eddiestern.com

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The Day Big, Scary Military Guys Stopped in at Juice Press

Big, scary, but nice and great sports, U.S. Military guys stopped in at JP19 to try some juices. Thank You.

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What are we chasing?

Are we chasing material possessions because we really think that we need them? Probably yes, at least in the moment. Are we chasing bad chemistry in our bodies and trying to make it feel better? Sometimes. Are we chasing cravings that need to be answered? Oftentimes.  

Deep deep inside, aren’t we all just chasing the connection to a feeling of wholeness? That feeling was lost when the umbilical cord was cut. And the memory is there. Each and every day that followed, we either kept the connection going or we looked for a distraction.

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Meditation: Chase The Light

An introductory meditation practice starts bright and early in the morning: Right when you wake up, even before you open your eyes and possibly get distracted by something.

Lay flat on your back in bed with your eyes closed and begin conscious deep breathing. Try to get through five cycles without being distracted, drawing in the maximum breath and exhaling everything. Focus your attention to the center of your forehead. Imagine a bright light being right there if you can’t see this light

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Meditation is So Easy (Supports Part 6 of The goodsugar Diet™)

We could look to almost anyone to teach us something about reality. Does it matter where they’re from? Whether you’re a monkey from the Himalayas or a bus driver in a big city, you have to keep an open mind and make sure that you let everyone teach you great lessons.

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What is Addiction?

Addiction is one end of a spectrum of possible ways of thinking. The other end of that spectrum is quite simply pure awakening, enlightenment, clarity, and complete happiness. This doesn’t mean that one has to achieve a perfect state of mind in order to be free of addiction. But when you understand the spectrum from addiction to enlightenment, then you can determine where you are on the scale.

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The Express Train to Enlightenment

Clear away the wreckage and the problems that prevent you from getting to the state of consciousness that you are seeking.

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Understanding Yoga

Yoga’s main components – practices, meditation, and breathing—are crucial to maintaining good health.

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Why Starting Meditation May be Hard

Once you get it down, meditation feels like every euphoric substance on earth but with no negative side effects. But the first and most difficult stage is getting around to doing it. 

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Plant Based Diet

Providing that you’re not eating processed food, on a plant-based diet you won’t become overweight, lethargic, or riddled with symptoms of a multitude of diseases. On a plant-based diet you will become injured less. On a plant-based diet your pH balance will be exactly where it’s supposed to be; you'll have to exert less energy keeping homeostasis (body chemistry balance). On a plant-based diet you will not succumb to inflammatory illnesses such as arthritis as easily. On a plant-based diet you will avoid diabetes, and if you have diabetes already then your dependency on insulin will be much lower.

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Diet and Lifestyle Matter More Now Than Ever Before

Unless you have an immune disease, the strength of your immune system is in your hands and not just in your genes. You have to work at it. You have to make your internal biological terrain right. It all starts with your mindset and the thoughts that you keep. Your overall outlook on life has an enormous impact on your chemistry; this cannot be downplayed.

Your diet is absolutely crucial to the success of the high performance machine that is your body. This should be obvious to the entire world, but for some reason it's not. Or perhaps it is obvious, but we struggle to balance our cravings and our desire to feel and be healthy.

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Needed Concepts Not Often Found in Self Help Books

Everyone in our society needs to feel like they have a profound purpose.

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The Beginning of Your Self Improvement Journey

I define self-improvement as taking on the difficult tasks that we need to manage by ourselves for ourselves every day of our life until they become habits. I measure personal success by how well a person can improve themselves and address their own specific challenges.

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Exercise Should Be Fun, or We Won't Do It

Human beings are designed to get into action and move. We’re not meant to be sedentary creatures. 

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Why I'm Obsessed with Yoga And I Think You Should Be Too

There are three components to a Yoga Asana (essentially a type of controlled posturing). First, it is to control the body. Then, breath can be controlled. From that point, thoughts going through a person’s head can be controlled in such a way that the person can arrive at a single-minded focus.

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Quit Smoking Now and Forever

You will have to surrender and surrender over and over again throughout your life – especially if you feel tempted to relapse.

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Kendrick Farris, The Only Male U.S. Weightlifter In The Olympics, Is Totally Vegan

Cutting the meat out of his diet hasn’t held him back. Farris won the gold medal at the past two Pan American Championships (and lifted more than 800 pounds at each) in the time since he discovered his heritage: “Israelites from the lost tribes of Israel. I knew I needed to do more research to understand the ways of the ancient,” which includes their kosher diet.

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Primary Addictions

Processed sugar is extremely addictive. The craving for processed sugar can be extremely overwhelming.

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Raw Chocolate Smoothie Bowl

The secret behind making a great smoothie or smoothie bowl is mastering the techniques and understanding of temperature, taste, and texture.

Smoothies and bowls are so exciting because they are super cold. If you freeze your organic fruits, your smoothie or bowl will taste better.

You need a good blender to make good smoothies. Vitamix is my preferred blender for home and commercial use. The more horsepower the blender motor has, the more frozen your fruit can be.

If your smoothie is solid and won't blend, add more of your liquid base: raw organic almond milk, oat milk, or sacred hemp milk.

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Blue Magic Smoothie Bowl

The secret behind making a great smoothie or smoothie bowl is mastering the techniques and understanding of temperature, taste, and texture. Smoothies and bowls are so exciting because they are super cold. If you freeze your organic fru...

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Vegan Organic Coleslaw

1 head purple cabbage 1 bunch cilantro leaves (remove stems) 3 carrots  1 raw beet 1 fennel head 1/2 red or orange pepper 2 1/2 Tablespoons organic vegannaise 1 Tablespoon apple cider vinegar 2 teaspoons celtic sea salt 2 Tablespoons coconut aminos Sesame seeds to garnish

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World Famous Butternut Squash Soup

Butternut Squash Soup is an all year round soup that the kids will love as well. Use all organic ingredients.

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My Wife's Chaga Waffles (Unsweetened)

My Wife's Chaga Waffles unsweetened recipe serves 2-3 people. I prefer no sweetener so that I may enjoy them for what they are — but you can sweeten these with a tablespoon of maple syrup, coconut sugar, or yacon syrup. 

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The First Juice Press Store - JP1

Above: My first store located at 70 east 1st street in New York.

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My Family

Photo: My wife Teresa Lourenco-Antebi, my daughter Minnie-James, Teresa's daughter Zaria, her son Lion, my daughter Luna. May 2020.

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The Day Karlie Kloss Came to Visit

The Day Karlie Kloss Came to Visit

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Squeezed By My Dad (an article on Page Six of The NY Post)

Back in 2014, my father David Antebi had the only Juice Press franchise we created. My business partner and my father did not like each other. My dad sued Juice Press, incidentally suing me as well, and here's what I woke up to one day in the NY Post! Meanwhile, my dad and I remained close during this silliness. He had a point of view and so did Juice Press. We resolved it civilly.

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The Day Wiz Kalifa Came to Visit the Juice Press Super Kitchen

Above: Wiz Khalifa and Me, (Marcus Antebi), Circa 2018. Mr. Khalifa came to see our production facility in Long Island City, New York. We sat in a room and talked for 30 minutes about Juice for health and Cannabis plants as a business. ...

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Four EZ Juice Formulas for The Beginner

The benefits of each juice formula are far and wide. Each type of produce has unique compounds and nutrients that benefit a wide range of processes in the human body. What each juice formula has in common is that they contain a lot of naturally occuring clean drinking water. There are vitamins, minerals, antioxidants, flavonoids, phytochemicals, and much more in every juice. Additionally, there are macro nutrients that vary depending on the produce used. Macronutrients are the nutrients you need a lot of and your body does not produce on its own — carbohydrates, protein and fat.

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The Skydiver's Survival Guide a Book by Marcus Antebi & Kim Emerson

Back in my days as a skydiver, from 1992-2005, I produced several popular skydiving training videos and several popular skydiving entertaining films, including a meticulous intermediate level skydiving book.

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My Favorite Juice Recipes

Consult your physician and ignore me exercising my rights for freedom of speech. It's ineffective for a person concerned with their blood sugar levels enough to measure the glycemic index, but, that person will still each processed foods, eat too much protein, drink wine, stay up too late, drink dairy, overeat, and conduct a stressful life. (No judgement). The idea is, to get to the route of the motherf****** problem. Fruit is not the problem. Flesh foods and animal proteins are. 

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The Great Master and Her Student

Sometimes even with great knowledge, your brain requires experiences for you to truly learn something and implement it into your life.

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My Six-Year-Old's ideas about Fast Food Places

For both adults and children, overcoming incredibly strong cravings for unhealthy food is not easy.

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What is Aging?

Aging has a lot to do with the duration that any negative lifestyle patterns, diet habits and the environment have to cause disruption to an otherwise vibrant chemistry.

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Why My Supplements are Some of the Best Out There

Like my diet, my supplements consist of unrefined, unprocessed ingredients that have a very short line from produce to the container. They are clean and transparent.

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About Marcus Antebi

goodsugar™ + Marcus Antebi stands for your health.

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goodsugar™ Podcast w/ Ralph Sutton & Marcus Antebi

The goodsugar™ podcast features guests ranging from rock stars to New York’s most popular yogis.

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Safe Living For Health

I’m not here to judge you. I can only tell you the methods I’ve used in my life to liberate myself from my own suffering. I started from nothing. I had a mother who carried me in her stomach for 10 months and I had a father who bought me my first sports car when I was 16. But those things are of no value regarding pursuit of higher journeys. It takes time to mentally prepare yourself to move to the higher journeys that you can be taking while you’re in your physical body. (I have no idea what happens after time spent in the physical body—perhaps nothing. I don’t spend my time thinking about that.)

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Quick Reading Inspiration on Health & Wellness

Become a genius on the subject matter of what is ailing you.

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The Real Oat Milk - No Chemicals and No Pasteurization

Should we call it oat milk or oat water? Oat water sounds disgusting. Milk is also a misnomer because it is non-dairy. It could be called 'Oat Milky' and then we can make everyone happy! Kids love oat milk and so do grownups. The problem with store bought oat milk is that manufacturers are adding processed ingredients to make the milks more compatible for steaming for coffee drinks. These ingredients are highly processed extractions from plants, or they can be synthetically made, so I avoid store bought oat milk.

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Sacred Hemp Milk

I am sure you've already noticed — Hemp is a versatile plant. Hemp Milk is a great smoothie base, and will hold in the refrigerator for 3 days. Hemp seeds for this nutritious superfood beverage are easily obtained at health food markets and online. 

Your homemade hemp milk that has not been pasteurized will taste about 9,000,400 times better than store-bought nut and seed milks. The store milks are have a flat dead taste to them because enzymes are 'denatured' during a preservation process.

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Mr. Bill Skydive Dive 1995: My Favorite Jump

That little speck falling away from the other little speck under his parachute was me! This photo was taken in 1995 over DeLand, Florida.

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Marcus Antebi vs. Brian Robertson 2005 Mulberry Street Fights

Shown here: Me having an enjoyable conversation with the amazing Brian Roberston. This was a title fight in 2005 for the 140lb. WKA Belt. I lost by decision. What a blast. New York City on a Friday night.

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The Ego & Yoga

Yoga meditation is different than yoga exercise: exercise does not require our complete focus.

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The Big Breakthrough With Meditation

The biggest breakthrough I had regarding understanding meditation came when I had the revelation that meditation was not a spiritual practice - rather, it was a mental practice.

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Anxiety & Fear

Many of us constantly experience a very subtle vibration of nervousness anxiety and fear. It’s a cocktail made up of pieces of low self-esteem fragments of trauma, of unsettled experiences.

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Meditation is Easy

Meditation is a fancy word for the act of controlling where the consciousness is flowing. It isn’t a means to close in on a problem that you’d like to solve and working it out in your mind. If you’re doing that, you’re in contemplation. In fact, you may be in an obsessive thought, which is not meditation. Meditation isn’t going on a space journey where you allow yourself to wander throughout the cosmos and wonder about the existence of God. This is a contemplative state of mind, which is not the true focus and meaning of meditation.

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How To Think About Your Physical Problems

Don't just look at the symptoms – get to the root of your problems.

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The Best Source of Our Micro Nutrients Comes from Food

Plant-based supplements are far superior to laboratory synthetics.

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Can You Take Too Many Supplements?

Somewhat contrary to popular belief, what you leave out of your diet is of paramount importance – as much so as what you add into your diet.

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What Are the Most Important Vitamin/Mineral Supplements?

The golden rule of nutrition is as follows:  As long as you are getting enough calories from a broad spectrum of plant-based foods and there is not a pre-existing chemistry condition, you will get enough of the micronutrients you need from that food.

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A Worldwide Shift in Lifestyle and Dietary Habits is What is Needed Now!

Our immune systems are compromised because of our longstanding collective lifestyle patterns and our overall diets.

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How To get Weller - Health and Wellness Are Yours For The Taking

Here is a list of things that are required to sit at the mountaintop. When you’re there, remember there are no guarantees you’ll live forever because Life and Health are volatile and controlled by many factors...

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The Secret to Self-Help

Train yourself to take baby steps in everything that you do in connection with self-help. 

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Fred Bisci my Food Mentor

It’s my strong belief that the medical industry fails people by providing insufficient or misleading information regarding lifestyle and nutrition. Even organizations focused on producing or selling nutrition products often people tell people what they want to hear rather than what they need to hear. Seldom do you hear of governmental agencies responsible for the health and well-being of US citizens tell us that eliminating processed food should be the very first thing we should do to improve our physical health. Even the so-called ‘food pyramid model’ is based more on ancient tradition than on science.

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Positive Thinking

We take one of two possible paths of thinking. We are either in a positive state of mind or negative.

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Jeffrey I. Mechanick, Advisory Board

The role of Jeffrey I. Mechanick, M.D., F.A.C.P., F.A.C.N., E.C.N.U., M.A.C.E. on the goodsugar™ advisory board is to scientifically vet important concepts related to health in the context of product development, marketing, and optimization.

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[WWD Article] Food for Thought: Juice Press Founder Marcus Antebi Talks Beauty and Wellness

The outspoken founder of Juice Press talks about the blurring lines between beauty and wellness – in WWD, written by Anna Dysinger on June 7, 2015.

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FDA DISCLAIMER

Website Disclaimer: This website does not make any claims to diagnose, treat or cure any disease. Product Disclaimer: The products on this website do not make any claims to diagnose, treat, or cure any disease.

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My Lab Team

The company works closely with Harvard Medical School and has founded the Center for Applied Studies and Innovation at the Sofia University. Currently ProViotic products are selling on four continents and his company has multiple US and European patents. Kiril is also a founder and lecturer at the Center for Economic Strategy and Competitiveness, the Harvard affiliated program at the Sofia University and co-founder of the Center for Applied Studies and Innovation (CASI), in Sofia, Bulgaria.

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Zinc Hype

Your body definitely needs zinc. In optimal circumstances, you would get every nutrient that you need from food. But given the generally poor quality of food available to us today, our bodies have nutritional deficiencies.

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Postcards by Marcus Antebi for Juice Press

In order to help educate the consumer and the staff about nutrition concepts, I had to come up with bite-sized printed pieces that people could take with them. I made the first Juice Press postcard at a Fedex/Kinkos while I was working on the menu art file, to take a break from the tedium of building a menu file.

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[Coveteur Article] Juice Press Headquarters

Inside the new headquarters of our favorite source for cold pressed greens. New York – Article in Coveteur, written by Emily Ramshaw. Photography by Jake Rosenberg.

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[Forbes Article] Juice Press Throws Long, Attracting Seahawks' Russell Wilson On West Coast

Seattle Seahawks QB Russell Wilson with Marcus Antebi, the founder of Juice Press, at the new store in Seattle, WA. – Article in Forbes contributed by Ronald Holden.

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[W Magazine Article] Getting Raw with Juice Press Founder Marcus Antebi

Getting Raw with Juice Press Founder Marcus Antebi – Article from W Magazine, written by Jane Larkworthy.

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[T Magazine Article] Spring Cleaning

Spring Cleaning – Article in T Magazine, written by Sandra Ballentine.

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[GQ Article] The Real-Life Diet of Juice Press Founder Marcus Antebi, Who Likens His Meals to Meditation

The Real-Life Diet of Juice Press Founder Marcus Antebi, Who Likens His Meals to Meditation – Article in GQ, written by Emily Abbate.

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[WSJ Article] Can Some Probiotics Have an Antibiotic Effect?

The ability of some bacteria to kill other bacteria isn’t new—foods such as yogurt, sauerkraut and pickled cucumbers are preserved thanks to a type of bacteria that produces lactic acid, which is lethal to harmful bacteria, says Maria L. Marco, associate professor in the Department of Food Science & Technology at the University of California, Davis.

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[Wall Street Journal] Muay Thai Workout: A Punch, a Kick and a 
Knee to De-Stress

Muay Thai Workout: A Punch, a Kick and a 
Knee to De-Stress – Article in Wall Street Journal, written by Erin Geiger Smith.

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My Passion Has Always Been Exercising Consistently: My Athletic Journey

Evidence points to the benefit of a lifestyle that includes intense exercise at least 3 or 4 days a week. This is subjective and proportionate to individual abilities, but as long as we’re trying hard every day, that’s what I mean by intense! Work hard and challenge your body. Create great routines and habits. These habits will carry us through in hard times. There is evidence that working out and physically exerting ourselves everyday will reduce the risk of many degenerative diseases.

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Center for Applied Studies & Innovation at University of Sofia

According to the obtained results from the in vitro tests with the lactic acid bacteria Lactobacillus plantarum GLB18, the strain could be considered as potential probiotics, according to their ability to survive in conditions of different pH - acid or alkaline environment.